1) start in the evening (8 pm).
2) Build 6 shacks and 2 Axe Smiths. Note that due to obstacles you might not be able to connect all shacks to a road, but that doesn’t matter much.
3) Produce axes for 8h (overnight) = 20 axes (at least if no 4x bonus)
4) Buy 2 expansions (6 axes) and unlock the shrine (10 axes)
5) Delete 1 axe smith, ideally you should now have 9 shacks, 5 shrines and 1 axe smith
6) Produce axes until you can unlock the mead brewery.
7) Delete the axe smith and build a mead brewery.
8) With the first 10 meads, unlock 2 additional expansions.
9) Build additional shacks, shrines and rebuild the Axe Smith (you now have 1 Mead Brewery and 1 Axe Smith).
10) Replace as many shacks as you can with huts (saves space). You can now maybe already have 3 Goods Buildings.
11) Produce goods until you can unlock the Beast Hunter. Build it (normally you can temporarily have 3 Goods buildings).
12) With the first 10 horns, unlock 2 additional expansions. You can now for sure have 3 Goods Buildings (1+1+1 or 2+1 depending on the goods needed to unlock the next building).
13) I usually unlock 2 additional expansions with horns because waiting for the wool farm is simply too long. With 8 purchased expansions, you can have 4 goods buildings, which is the target.
14) The rest comes easily (Replace as many shrines you can with markets and the huts with 2 clan houses, it is usually enough).
To summarize buy 2 expansions with axes, 2 with meads and 4 with horns (unless you want to wait for the wool farm). Target 4 goods buildings.
Logging in 3 times a day (morning, lunch, and evening) is enough (4 or 8h productions).